Sharia products help Prudential make as much profit in Asia as in UK

Prudential is looking at ways of expanding the group’s range of takaful products – which are compliant with sharia law – building on its experience in Indonesia, where 25% of all sales are sharia-compliant products. Half these takaful sales are to non-Muslims, consumers being attracted to the simplicity of the products and their ethical stance to investment.

The profits of the Pru’s Asian operations broke through £1bn for the first time in 2007, matching the profits achieved by the insurer’s traditional UK operations.

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