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أسباب البركة في البيت والحياة

الأموال في دولة الخلافة

دليل الخدمات المالية الإسلامية في أو من خلال مركز دبي المالي العالمي

الرد الصريح على ما يثار حول البنوك الإسلامية من قدح وتجريح

The Challenge of Poverty and the Poverty of Islamic Economics – Dr. Mohammad Omar Farooq

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1 umer majid novembre 17, 2008 à 2:02

Leveraging the Internet to Create a Global Trusted Islamic Finance Brand.

By Umer Majid.
Head of Islamic Finance at-Halal Investments.
A UK base mangement consultancy and property devlopment company..

The Rise of Islamic Finance can be accelerated with maximum impact in the Global e-market place; organisations have a unique opportunity to leverage the Internet to create a global trusted Islamic finance brand.

The internet provides an opportunity to leverage the use of technology to increase Islamic Branding coverage in an increasingly e-borderless World. There is currently no trusted Islamic brand that truly originates from the customers faith driven needs, a brand therefore needs to essentially propel an image of trust research, Davidson 1993 finds a brands image resides in the customers mind, strategically organisations must be transparent as to the reasoning behind there brand. The key to the success or failure of an Islamic Finance branding is creating a relationship of trust between the customer and the organisation, a recent research pole of 10,000 Muslims professionals found over 90 % of customers overwhelmingly did not recognise the difference between a mortgage product offered by Islamic banks and conventional banks. Raising doubt in the minds of customers as to the validity of the products.

for the full article
please contact
info@halainvestments.org

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